Reflect the Visual Identity of Your Brand
Reflect the Visual Identity of Your Brand There is a common mistake made by small businesses. They don’t create a visual brand identity before they do email marketing. Just having a logo is not enough. Design needs to effectively use components such as photo quality, illustration techniques, primary and secondary color styles, eye-pleasing font families, and give the brand visual depth. Emails are an extension of your brand. The design should be professional-looking and should be appreciated by buyers.
Inaccurate designs will cause confusion to the target audience in sharing on both the web site and platforms such as social media and this will damage the corporate identity. By doing the opposite, you can build both brand awareness and trust.
For a consistent visual identity in email marketing, we may ask the following questions:
Which fonts should I use for headings and content?
What will the header and footer look like in the post?
What colors are appropriate for the links and CTA buttons to be used in the content?
Which background colors should I choose?
How should CTA button look?
Which social media buttons should I use and how should they look?
If I prefer dynamic design, I should use animated GIFs, but what about motion mechanics?
How do I separate the content panes?
The answer to these questions is hidden in common habits that are used and accepted over time. Here are some tips and tricks:
Use HTML color codes to ensure color consistency
Stay true to the same text style throughout your email
Width of the message (max 600 px recommended), background color or image, text color, font, and link color before starting design Plan elements such as.
Pay attention to content alignment, text alignment, and line spacing.
Use a standard for image resizing.
After adopting a basic order, various variations will emerge over this foundation.
Mobile Optimization is your priority!
Nowadays most of the email marketing service providers offer this service. The prepared design is expected to give the desired message clearly in accordance with all screen sizes. If we consider that the rate of campaigns sent on mobile devices is over 70%, we can understand how important the situation is. This ratio is expected to increase. Responsive email designs are a must for small businesses.
On mobile devices, the logic of e-mail is based on giving clear messages with few items. What can be done?
Single-column scrolling should be used. Examples include an email image, a header, a body text, and a CTA button. E-mail body should prefer plain text Large buttons should be preferred for ease of use
Each Email Should Have a Purpose
Each email sent must have an action call. Like downloading something from the website, having a brochure reviewed, getting a member registration, filling out a form. Small businesses should optimize these segments in accordance with the area in which they work.
The example above clearly states what you want to do. After schematizing the process steps, the reader was requested to be activated by the button on the bottom.
At this point, the button design should be considered as HTML code, not as an image. From the following hierarchy picture, the reader’s attention was first drawn in the title. In the body text, the message was explained and interest was sought. Finally, the reader who was interested was expected to take action by clicking the green button.
Olarak Click ”,“ register ”, etc. are unnecessary and general. In the example above, an interesting message, such as göster show me how to work less ”is considered.
Short Topic Lines
Every day dozens of e-mails come to our e-mail boxes. How many do we open? Maybe none of them… We’re opening emails that interest us. How are we interested without seeing the content? First of all, we look at where the mail came from and read the subject line. When we click, we encounter content. Our interest either increases or we take action or we send the mail to the trash. If small businesses do not want to fall into this situation, they should pay attention to these stages. Because all of them, including the subject line, are important as a mechanism. A rule of thumb is to use short subject lines. Most mobile devices display the first six or seven words of the subject line. Therefore, this situation is critical. Retention Science’s research documents this.
You can use the question style in the subject line. “How” questions that will make the readers curious will be effective. You can suggest coupons or discounts. You can also test the use of emoji in the subject line in your A / B tests .
Especially the recent e-mail service providers (gmail, outlook, yandex, etc.) under the subject line preheader preview shows that we need to pay attention to this area. A good preheader is important for the user to open the mail.
Optimizing email marketing campaigns by SMEs will return as a return on investment. Email cannot be ignored in marketing activities. To summarize:
Brand design should be consistent in e-mail campaigns. A manual should be used if necessary. Mobile compatibility is very important. The majority of your customers read mail from mobile devices. Optimize CTA buttons. Keep your content clean. You need to give the message clear. Unnecessary details should not be entered. Write a short and effective subject line. And most importantly Preheader text!
Now that you’ve sent someone an email, this mail must be a valid address. In electronic environment, this address is called e-mail e-mail address. The e-mail address usually consists of the user’s number and the Internet / bitnet address of the system. Now that you’ve sent someone an email, this mail must be a valid address. In electronic environment, this address is called e-mail e-mail address. The e-mail address usually consists of the user’s number and the Internet / bitnet address of the system. webmaster @ ,,,, com, email@example.com, ,,,, @ yahoo.com, example e-mail addresses. Note that the address consists of two parts separated by the @ sign.
What Do Acronyms Mean: From, To, Subject, Cc, Bcc, Forward To Seen In E-mail Programs?
All of these phrases are included in the header of the e-mail and contain a number of sending information about the e-mail sent.
In the From: field, the e-mail address of the person who sent the e-mail (and even if not required, First Name, Last Name).
The To: field contains the email addresses of the people to whom we will send the email. If the number of people to be sent is more than 1, the addresses are written with a comma or semicolon (in some systems, leaving a space).
In Subject:, a very short description is written that corresponds to the e-mail content. (Urgent, meeting announcement, I am very sick, call me immediately, etc.)
Cc: field, the copy of the e-mail to another person or people (usually, e-mail content may be the second-degree contacts), their addresses are written. (Cc: Carbon Copy)
Bcc: Same as Cc. Only the recipients of the mail can see the information in the To: and Cc: fields, but not the Bcc: field (Bcc: Blind Carbon Copy). Occasionally, you may need to forward an incoming message to another person. The mechanism that provides this is seen as Forward: at the beginning of the mail. The e-mail programs you use provide you with the options to send one e-mail exactly as standard. There are different areas in the head of electronic mail.
E-Mail Marketing Services
Email marketing; the company’s new product, communication is established to communicate directly with customers about campaigns and announcements via email. Many marketing budgets done with very convenient tool with e mail marketing service you can according to their effective marketing activities. E mail marketing services; social media is a tributary of the nature of online marketing channels such as search engines. Considering that many people and organizations today’s e-mail address is correct and effective e-mail marketing made habitable with increase in the number of visitors to your site may be increasing your sales.
Features of E-Mail Marketing
Email marketing is one of the easiest ways to reach consumers. If the properties of email marketing you can use to achieve a low cost to your potential customers can be listed as follows:
Consumers to Easily Reach: Email marketing with all kinds of content to consumers the fastest and deliver the most affordable. You can easily reach potential consumers with e-mail marketing, you can share not only your ads disclosure in writing of your customers.
Campaign Opportunities: you can share with clients via e-mail marketing company’s products and services, with information bulletins can execute sales campaigns. You can also stay in touch with consumers using email marketing. You can deliver your campaigns most effectively to your customers.
Customer Trends for Learning: mail marketing service can identify with the issues of interest to your customers, you can make your marketing strategy on this data. So you can create a solid database of customers, you can execute effective campaigns.
Analyzed be: analysis is done to see the effectiveness of the work done on e-mail marketing. Customer trends are monitored to develop a marketing strategy.
E-Mail Marketing Services
Companies that support you to our mail marketing helps you to create an effective e-newsletters. You can get professional services for mail marketing with our company, you can most effectively to your potential customers. You can visit our website to review their e-mail marketing services we prepare you special.